Etienne Yuan and Sophie-Kim Chapman have (together and separately) led the Digital Marketing team and owned the consumer web site for Sony Mobile since Sony Ericsson days.
Sophie-Kim founded and ran her own Digital agency before joining Sony Ericsson and is now an independent consultant helping companies in a range of industries with Digital Strategy and organizational design. She is a pioneer and advocate of Agile Marketing practices and confesses to finding it easier to be Lean professionally than personally.
Drawing on his significant experience from roles as Head of Digital Marketing and Head of Services & Marketplace in Sony Ericsson, Etienne continues to lead and inspire cross-functional teams at Sony Mobile. As a father of three young children, he sometimes finds he has too much time on his hands, but keeps himself busy with creative writing, literary criticism courses and various entrepreneurial schemes.
Lightning talk: ”Agile outside of the bubble of software development”
A brief look at the commercial and cultural aspects of Agile software development in large organizations. Exploring the impact Agile has on the wider organization, marketing and other business stakeholders, and planning and budgeting processes.